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The Career Of Choice | November 22, 2019

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General Manager – Toyworld

General Manager – Toyworld

Franco Godinich

Franco is the GM of ARNZ Ltd and its iconic Toyworld brand. Leading this member organisation means Franco is responsible for adding value to the stores owner/operators by championing company wide initiatives. Ultimately his main function is to increase the performance of the group while allowing its members to still be independent.

To measure performance Franco uses a range of KPI metrics. He has his finger on the pulse when it comes to the financial performance of the stores and their engagement.

Creating consistency across the group is also vital to Franco’s role. He is in charge of the maintaining the brand’s integrity to ensure customers have the same great experience nationwide.
Franco’s career in retail has spanned numerous market leading companies and countries. He gained a High National Diploma in Business Studies while in the UK and became a Trainee Manager at Safeway, a UK supermarket chain. During his time with the brand he progressed to Assistant Manager before becoming a Store Manager.

A passion for buying and merchandising sparked a career shift. A move to South Africa saw him become a Buyer for a range of sectors including hardware, automotive, tools and toys and then progressed to Merchandise Executive for the Leisure Division.

On relocating to New Zealand he joined The Warehouse Group in a range of roles including Toy Buyer and Buying Manager of the Home Division. After 9 years with the group he stepped into his current role.

Having worked across operations, buying and management Franco understands the complexities of each area and can apply these insights to his role at Toyworld.
Franco has had many highs with the group. Some of the biggest stand outs are Toyworld’s rebrand in 2011, the successful launch of the online offering and the implementation of systems and processes that were originally lacking.

For Franco one of the best bits about his role is working with the owner/operators and seeing their passion for the brand and their stores. He also loves the constantly changing nature of the industry. Franco describes toys as “fashion plastic” – there’s always a new trend or hot item!

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